North Vancouver
Full Time
We are seeking a strategy and creative Marketing and Strategy Lead to own all marketing, communications, and business development activities for our studio. This role sits at the intersection of storytelling commerce strategy, and design – ensuring our work, our people, and our ideas are presented clearly and compelling to clients, collaborators, and the industry at large. The successful candidate is a strong writer and communicator, and organized self-starter, and someone who takes pride in polished, on brand execution across every touchpoint from our website to award submissions.
Key Responsibilities
- Maintain the studio website – updating content, project pages, and imagery to keep it current, on brand, and reflective of our latest work.
- Plan, create, and post content across social media platforms, building a consistent voice and growing audience engagement.
- Lead to proposal strategy in writing for RFPs, RFQs, and other pursuits coordinating loosely with project teams and our principle.
- Manage the studios awards calendar, identifying opportunities and writing and coordinating submissions with project leads.
- Support business development efforts, including identifying new opportunities, tracking leads, and helping build and maintain client and business relations.
- Raise the studio’s public profile by captivating speaking and presentation opportunities at conferences, schools, an industry events and representing Formline at select engagements
- Develop and maintain marketing collateral – capacity capability statements, project sheets, presentation templates, and pitch materials.
- Maintain consistent branding and visual identity across all marketing materials, templates, and communications.
- Coordinate photography, videography, and content capture for complete and in-progress projects.
- Track and report on marketing activities and outcomes, including proposal win rates, award results, and social/website performance.
- Collaborate with our principal and project leads to shape overall marketing strategy and studio positioning,
- take on other marketing-related tasks as they arise, adapting to the day-to-day needs of a busy, growing studio.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or a related discipline.
- Three plus years of marketing experience, ideally within architecture, design, or another professional services environment.
- Excellent writing and editing skills with the ability to draft clear, compelling narratives for proposal, rewards, and web content.
- Strong understanding of social media platforms and content strategy, with hands-on experience managing accounts and calendars.
- Experience updating and maintaining websites via common CMS platforms.
- Graphic design skills (Adobe InDesign, Photoshop, Illustrator, or similar) are a strong asset
- Prior experience with business development or proposal writing in an architecture, engineering, or construction (AEC) content is an asset.
- Highly organized and deadline-driven, with the ability to manage multiple concurrent proposals, campaigns, and submissions.
- Self-directed and proactive, comfortable owning a broad mandate and prioritizing across many moving pieces.
- Outstanding interpersonal and collaboration skills, comfortable working closely with our principal and project managers to gather content and align messaging comfortable wearing multiple hats and adapting scope as the studio and its marketing needs evolve.
Salary Range: $70,000 – $90,000. Individual compensation packages are based on unique factors to each candidate including skillset, experience, and qualifications.
We invite you to apply on LinkedIn or email us at info@formline.ca. Please include your resume, portfolio, samples of working drawings, and references if available.